We're better, connected
We have recently launched a new through-the-line brand campaign for our long standing client O2. Titled 'Oxygen', the campaign communicates O2's new brand promise, 'Helping Customers Connect'. As part of this brand campaign, we are introducing a brand new endline to replace 'See What You Can Do'. This end line reflects O2's powerful belief that a connected world is a better world: 'We're better, connected'.
The 60 second TV ad encapsulates the brand promise through a surreal kaleidoscope of connections through all walks of life - an epic journey of fantasy imagery with symbolic hyper-connectivity. Through the creation of an iconic world, filled with iconic imagery, O2 is able to distinguish itself clearly from its competitors and represent the customer insight and benefit. Since the launch it has had fantastic reviews from both the O2 business and from consumers.
O2 Broadband – Happy Homes
VCCP have recently created a TTL campaign for O2 to launch their Home Broadband product. The idea behind the campaign, called 'Happy Homes', is that with O2's Home Broadband your home no longer has to be unhappy with its internet connection. This is re-enforced by the fact that 9 out of 10 customers would recommend the service. The campaign covers TV, press, in-store, BTL and outdoor. The outdoor is unique for being London's biggest ever tube card panel campaign.
Bluebook
The brief was to launch O2's online service called Bluebook. This unique, market leading service is available to all O2 customers, who are able to store all contacts from their phone and automatically save photos messages and texts online.
Creatively, this campaign pushed the boundaries of the O2 world still further, the ad was given a magical and slightly mysterious feel to dramatise the capturing of memories.
It's your O2 - Brand campaign 2006
The 2006 O2 campaign was about refreshing the appearance of the brand, whilst evolving the strategy of personal enablement. The big bubble symbolises the endless possibilities of what you can do with O2. We see a guy release his personal bubble, and we follow its surreal journey through a city, interacting with different surroundings, suggesting the communication and entertainment potential it brings him, and thus what O2 can do for you.