VCCP - Showcase

Coke Zero

Our task was to drive brand affinity amongst the target audience of young 20-something men.

Diet Coke

Our mission was to make women fall in love with Diet Coke all over again.

Compare The Market

The challenge was to re-brand, launch and make comparethemarket.com a market leader in a crowded market.

Dunhill

VCCP produced bold print advertising featuring Dunhill products set around the classic Dunhill 'longtail' logo.

Dyson

At Dyson they put each component of their vacuum cleaners through their paces through vigorous quality control testing.

Five

April 2008 saw Five Life reincarnated as Fiver.

FSA

The FSA offer a service which is a huge benefit for consumers, but there is little consumer awareness.

Home Office

VCCP have launched the Home Office's new multimillion-pound anti-binge drinking push.

Hyundai's range of cars has improved rapidly and the brand has become a genuine contender to more established competition. The latest brand campaign literally oozed quality using ground-breaking production techniques.

Jordans

Jordans are supporting their new Superfoods range with a heavy weight press campaign. There are 3 very distinct creative executions, individually highlighting one of the superfoods.

London Lite

With the launch of two more afternoon papers there has been an increase in negative PR about free newspapers in London and the amount of extra rubbish they generate.

Metro

With the onslaught of afternoon competition, Metro wanted to remind media planners why the morning was so essential to the Metro proposition in delivering a highly responsive, quality Urbanite audience.

O2

We have recently launched a new through-the-line brand campaign for our long standing client O2. Titled 'Oxygen', the campaign communicates O2's new brand promise, 'Helping Customers Connect'.

The O2

The brief was to launch the Millennium Dome as Europe's leading state-of-the-art entertainment destination and be the greatest manifestation of the brand strategy, that O2 gives its customers better experiences by offering them priority tickets to events at The O2.

The School Food Trust

The School Food Trust brief to VCCP was to persuade the notoriously hard to reach market of 11-16 year old state secondary school kids to eat more school dinners.

Texaco

The brief was simple. Make Texaco known for children's road safety. And make a real difference by helping to reduce children's injuries and fatalities on Britain's roads.