NHS Careers employs VCCP Digital for profession development

NHS Careers has tasked VCCP Digital to create an on-line campaign to highlight the diversity of job and career opportunities in the National Health Service. The campaign is part of the wider Step into the NHS (www.stepintothenhs.nhs.uk) campaign aimed at 14-19 year olds in England.

The online campaign developed by the agency is a series of interactive video ads, designed to engage and entertain the teenage audience at whom they have been targeted. Examples include novelty and fun activities like 'pick someone's nose' or 'slap someone with the kipper', followed by the more serious and considered strap line 'Or do something more worthwhile, Explore over 350 different NHS careers'.

The NHS has a range of valuable career opportunities within it; indeed it is the single largest employer in the UK. Aside from all the medical careers available, there are also a huge range of non-medical ones such as HR professionals, IT specialists and play workers; indeed, a total of over 350 different options.

VCCP Digital also arranged for two media partners to exploit the campaign's media budget and ensure exposure with the teenage audience. Teen portals Mykindaplace and Monkeyslum enable the seamless delivery of online quizzes, an interactive game, and video case studies of real people working in the NHS to the pre-designated audience.

Wayne Bickerton, Head of Digital Media at VCCP Digital said: "These portals have allowed us to deliver our message in an engaging and acceptable manner to the target audience. They have also stretched the potential of the media budget."

Caroline Robson from NHS Careers said: "The NHS has enormous potential for those interested in clinical and non-clinical careers. Spreading this message in a way that engages with the audience and explains the valuable contribution they could make to the well being of the whole population is challenging. However, this campaign manages to address the issue; it delivers a clear message in a humorous and entertaining way."